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Buyerlink secures a $63 million credit facility led by JPMorgan Chase

March 3, 2022
Press Release
January 24, 2023

WALNUT CREEK, Calif., March 3, 2022 --, a leading online marketplace for performance-based marketing, today announced the securement of a $63 million credit facility led by JPMorgan Chase. A 91 Group company, Buyerlink is actively seeking targeted acquisition opportunities, specifically those in the cost-per-lead, cost-per-click, and cost-per-call performance-based marketing space. The money secured from the credit facility will be used as capital for future M&A opportunities.

“This will allow us to continue to augment our organic growth with targeted acquisitions,” said Buyerlink Founder and CEO Payam Zamani. “We are extremely grateful to everyone at JPMorgan Chase and Cadence Bank who helped make this possible.”

In 2021, Buyerlink acquired , a leader in the pay-per-call space, and , a fast-growing ad tech company focused on cost-per-lead marketing solutions for the solar industry. Buyerlink's patented technology allows its platform to conduct millions of auctions every month, striving to connect consumers to perfectly matched service providers. Vertical and geography agnostic, Buyerlink currently serves the automotive, real estate, home services, solar, home warranty, legal, and insurance industries.

“We are thrilled to kick off our relationship with Buyerlink at this exciting time in the company’s journey,” said Robert Hurley, Northern California Region Manager for Middle Market Banking at JPMorgan Chase. “With a long history of helping companies through every stage of growth, we look forward to working with their team and supporting Buyerlink’s strategic expansion.”

Both and were acquired not only because they complement and expand on Buyerlink’s capabilities, but for their cultures of intentionality, dedication to community service, and being sources for social good in the world. A primary test for any company to be considered as an acquisition target will continue to be its culture and its alignment with 91 Group’s ethos of ‘Innovation x Intention,’ to foster a powerful combination of business success and positive social impact.

Buyerlink is a global company with its headquarters in Walnut Creek, California, and offices in American Fork, Utah; Austin, Texas; Victoria, British Columbia; Toronto, Ontario; Dnipro, Ukraine; and Yerevan, Armenia. Buyerlink has no outside investors and is wholly owned by 91 Group.

About Buyerlink

is a leading online auction marketplace for performance-based marketing. Conducting millions of auctions monthly, Buyerlink’s patented technology allows businesses to access hyper-targeted consumer demand at any scale. Offering Enhanced Clicks™, qualified leads, inbound calls, transfers, call-verified leads, and pre-set appointments, Buyerlink enables businesses to meet customers where they are. The Buyerlink platform is category-agnostic, and currently serves the automotive, home services, home warranty, insurance, legal, real estate, and solar sectors.

Buyerlink is fully owned by , a hybrid tech firm that runs a suite of online technology and media businesses. Spanning a variety of industries including ad tech, publishing, and media, 91’s mission is to support strong business ideas while building an ethos that helps improve society and gives back to communities. 

In 2021, Buyerlink acquired , a cost-per-lead solution for the solar and home warranty industries, and , a leader in the pay-per-call space. , a performance-based marketing company with established partnerships in the rent-to-own, foreclosure, and mortgage sectors, was acquired in 2022. With staff in Argentina, Armenia, Canada, Germany, Ukraine, and the United States, Buyerlink’s global headquarters is located in Walnut Creek, California.

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